Professional Marketing CPD

Continuing Professional Development (CPD) can be described as a process of lifelong learning whereby designated professional marketers registered with the Marketing Association for South Africa (MASA), engage in activities that develop and maintain the applied knowledge and skills required to provide greater professionalism within the South African marketing industry.

How CPD Works

Every designated professional marketer needs to accumulate a specific number of CPD points within a two (2) year CPD cycle depending on his/her registered professional designation as awarded by the professional body - MASA.

Professional Designations and Requirements

MC(SA): Marketing Co-ordinator (SA)

Marketing Co-ordinator is an entry level designation awarded to practicing marketers with limited marketing experience and an NQF 5 qualification in Marketing.

As a designated practicing MC(SA), you need to participate in relevant CPD activities to accumulate a total of 100 CPD points within each 24-month CPD cycle starting on the month of January each year. To receive their CPD points, all MC(SA)s are required to attend at least four (4) MASA CPD Work Sessions within their CPD cycle.

Maximum Points Allocated Per MA(SA) CPD Work Session For MC(SA)s
Activity Maximum Points Allocated Per MA(SA) CPD Work Session
(Must attent 4)
MA(SA) CPD Work Session attendance 25

MP(SA): Marketing Practitioner (SA)

Marketing Practitioner is a designation awarded to marketers with five (5) years of practicing experience and an NQF 7 or equivalent qualification in Marketing.

As a designated practicing MP(SA), you need to participate in relevant CPD activities to accumulate a total of 100 CPD points within each 24-month CPD cycle starting on the month of January each year. All MP(SA)s are required to attend a maximum of three (3) MASA CPD Work Sessions for CPD purposes, as well as provide 30 hours of student supervision or mentoring within their CPD cycle.

Maximum Points Allocated Per MA(SA) CPD Workshop For MP(SA)s
Activities Maximum Points Allocated Per MA(SA) CPD Workshop
(Must attent 3)
Articles / Papers / Research

(Preparatory reading prior to each workshop based on the relevant workshop topics)

(Guidance will be provided by the presenter, prior to the workshop)

MA(SA) CPD Workshop attendance:
• Personal Development
• Participation and Feedback
• Professional Networking
25
Maximum Points Allocated for the Additional Activity
Additional Activity Maximum Points Allocated for additional activity
Student Supervising / Mentoring / Coaching:
• 30 hours within the 24 month period (points allocated pro-rata to this requirement)
25

CM(SA): Chartered Marketer (SA)

Chartered Marketer is a designation awarded to marketers with ten (10) years of practicing experience, with no less than three (3) years at senior executive level. The required qualification for this designation is an NQF 8 or equivalent qualification in Marketing.

As a designated practicing CM(SA), you need to participate in relevant CPD activities to accumulate a total of 100 CPD points within each 24-month CPD cycle starting on the month of January each year. All CM(SA)s are required to attend a maximum of three (3) MASA CPD Work Sessions for CPD purposes, as well as provide 50 hours of student supervision or mentoring within their CPD cycle.

Maximum Points Allocated Per MA(SA) CPD Workshop For CM(SA)s
Activities Maximum Points Allocated Per MA(SA) CPD Workshop
(Must attent 3)
Articles / Papers / Research

(Preparatory reading prior to each workshop based on the relevant workshop topics)

(Guidance will be provided by the presenter, prior to the workshop)

MA(SA) CPD Workshop attendance:
• Personal Development
• Participation and Feedback
• Professional Networking
25
Maximum Points Allocated for the Additional Activity for CM(SA)
Additional Activity Maximum Points Allocated for additional activity
Supervising / Mentoring / Coaching:
• 50 hours within the 24 month period (points allocated pro-rata to this requirement)
25

When Audited

Mandatory CPD compliance audits are conducted by MASA to ensure the CPD compliance of all designated professional marketers.

CPD Record

It remains the responsibility of each professional marketer to report on all their CPD activities within their CPD Report Cards for every 24-months cycle, in order to maintain a valid professional designation with MASA.

A CPD Report Card is a form that summarizes all the CPD activities completed by a designated professional marketer (MASA member).

Failure to comply

Any designated marketer who is found to be in non-compliance when audited, are given three to six months to comply after which they are audited again. If there is still non-compliance with the CPD requirements, that marketer’s professional status will not be renewed for the next CPD cycle or until all re-instatement requirements are met as defined by the Professional Designation Board of MASA.