Introduction

Marketing works. Work it. Based on 15 brief presentations from industry leaders this course is based on the Nedbank IMC 2020 which took place live on 24 July 2020. Speakers include Fernando Machado, Global CMO for Burger King and Patrick Collister, author and international speaker. Other speakers include Mzamo Masito, Alistair King, Andrea Quaye, Zumi Jongwe and Andy Rice to mention a few. The presentations provide usable insights into implementing creativity, dealing with marketing during and after a pandemic, purpose led marketing and much more.  There is one question per presentation.

Who Should Enrol

Any person involved in marketing, at any level, in Africa.

Course Design

Online Course

Course Content

  • Marketing works. Or does it?
    Andy Rice, Strategist. Writer. Speaker
  • Marketing works. But defiant trailblazing works better.
    Alistair King, Co-founder/CCO King James Group
  • What 2020 is telling us about the future of marketing.
    Andrea Quaye, Winner Marketing and Leadership Innovation Award (Loerie’s 2019), Jury President IAB Bookmark Awards. Marketer at large.
  • Unearthing the true value of purpose led marketing.
    Nthabiseng Matshekga, Executive Head: Group Marketing, Nedbank
  • Goodbye guesswork: Working out what consumers want.
    Zumi Njongwe, Consumer Communication and Marketing Excellence Director, Nestlé
  • The end of the marketing world as we know it.
    Lee Naik, CEO TransUnion Africa
  • Marketing has to work for consumers. Make yours work harder in their digital world.
    Nandus du Plessis, Founder, Crazy Ginger Consulting
  • What happens when you say yes! Let’s get marketing.
    Lee den Hond, CEO Blue Platinum Events/ Author/Speaker/Former Businesswoman of the Year/Third SA woman to summit Everest
  • Marketing works. What about during a pandemic?
    Verusha Maharaj, Advertising & Marketing Lead, Deloitte Consulting South Africa
  • Marketing works. Work it: But, what stands in the way?
    Mzamo Masito, CMO, Google Africa
  • Advanced TV : What you need to know to work it.
    Fahmeeda Cassim-Surtee , CEO – DStv Media Sales
  • Fernando Machado (Followed by Q&A from Miami)
    Creativity as a source of competitive advantage
    Fernando Machado, Global CMO for Burger King
  • Customer loyalty: A labour of love.  Amanda Cromhout, CEO at Truth & Emerce Commerce
  • Advertising works. If you segment correctly and understand audience insights.
    Mpume Ngobese – Managing Director Joe Public Connect
  • A quick workout: Marketing works when it works its way to your heart.
    Suhana Gordhan, Executive Creative Director, Joburg
  • INTERNATIONAL SPEAKER
    Seven new rules for making marketing work.
    Patrick Collister, Author and Speaker. Live from London.

Course Highlights

  • Recognised industry leaders sharing implementable marketing insights.
  • Eighteen top speakers including two international keynotes.
  • Entertaining presentations.  Fifteen minutes or less apart from the two international presentations.
  • Q&A by Pepe Marais with Fernando Machado, Global CMO of Burger King.

Highly relevant content.

Learning Outcomes

After this course you will:

  • Earn ten (10) CPD points (if relevant for MASA members).
  • Have first-hand knowledge of a range of key topics within marketing – presented by industry leaders.
  • Have insights that you can implement immediately.
  • Have a broader understanding of a diverse range of highly relevant industry issues.

Benefit from viewing eighteen entertaining presentations originally presented at R2950 per delegate. 

Assessment

Each presentation will have one question.

Accreditation

The Marketing Association of South Africa (MASA)
10 CPD Points at CMSA level
Category: Marketing
CPD Approval Number: MAMC19003




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15 short presentations presented by industry leaders on 24 July 2020.

10.0 CPD Points