Introduction
Africa’s premier marketing conference, the Nedbank IMC, is turned into a MASA CPD Approved course each year.
The 2021 Conference was themed 'Marketing. The Movie', and this course incorporates the conference presentations. 15 Local and global marketing thought leaders sharing insightful, practical and relevant information, in an entertaining format. Each presentation includes one multiple-choice question. Attendance to the conference cost R2000. You can now enjoy the presentations while earning CPD points for less than R600.
Some of the presenters in this course include:
- Jon Youshaei - Product Marketing Manager, Instagram (San Francisco) Forbes 30 under 30. Formerly at YouTube and Google.
- Marcel Marcondes and Andrea Quaye - Chief Marketing Officer, Anheuser-Busch A Forbes World’s Most Influential CMO 2020
- Susan Credle - Global Chief Creative Officer FCB
- Pepe Marais - Founding Partner and Group Chief Creative Officer of Joe Public United
- Mike Brown - Chief Executive of Nedbank Group Limited and Nedbank Limited
- Khensani Nobanda - Group Executive Marketing and Corporate Affairs, Nedbank
- Nunu Ntshingila - Regional Director, Facebook Africa
- Nontokozo Madonsela - Group Chief Marketing Officer: Momentum Metropolitan Holdings
- Sydney Mbhele - Chief Executive Brand, Sanlam & MASA Chairman
- Terryanne Chebet - CEO, Keyara Botanicals & Founder Africa’s Leading Ladies
- Sylvester Chauke - Chief Architect, DNA Brand Architects
Who Should Enrol
Every person in the business of communication will benefit from this course. It is highly relevant to any person irrespective of marketing discipline or designation.
Course Design
Online course
Course Content
15 Recorded presentations by marketing thought leaders incorporating many aspects of integrated marketing.
Course Highlights
- Access to the 2021 Nedbank IMC presentations.
- Top local and global marketing thought leaders.
- Entertaining format.
- Short presentations, with a Q&A from top global presenters.
- Diverse and relevant content.
- User friendly multiple-choice questions. One per presentation.
- Cost effective. 75% less than attending the conference itself.
Learning Outcomes
Candidates will be able to apply the practical insights ranging from social media to PR, creativity, to marketing in Africa and so much more.
Assessment
Each presentation will include a question with a multiple-choice answer derived from the content of the presentation.
70% pass rate with 2 attempts.
Accreditation
The Marketing Association of South Africa (MASA)
10 CPD Points at AMSA, MPSA and CMSA level
Category: Marketing
CPD Approval Number: MA MC 21002
