Referrals 2021

Managers, Team Leaders and Young Professionals

Online Course

We have five Building Referrals courses available in this series that focus on psychology of building referrals, how to ask for referrals, quick-results referral techniques, strategic referral techniques, networking your way to the top. Each course averages 15 minutes to complete with a post assessment included for each course. The Application Activity forms will allow the participant to apply the learnings in their own scenario and environment.

In sales, a referral is the key to the door of resistance. Referrals are the most powerful strategy for increasing income. They compress sales time. They connect you with more qualified buyers, more returned phone calls, and more “yeses” in less time.  It’s the same money, only it happens more often! Income goes up, as effort goes down.Psychological truths will affect your behaviours and consequently, your referral results. Discover the best time to ask and how to ask for referrals and how to define your value proposition. Discover the benefits of networking and key networking strategies.

On completion of this course/article candidates will be able to:

• Explain how referrals enable you to sell more in less time, Apply five psychological referral truths, Cultivate the 5 C’s of referral success.
• Summarize the WRAP™ technique to ask for referrals, Explain the best time to ask for referrals, Manage rejected requests.
• Implement quick-result referral techniques, Apply the fastest way to bring in a steady stream of qualified referrals.
• Define your Value Proposition, Create a personal brand to stand out from competitors, Implement nine strategies for increasing referrals.
• Explain the benefits of networking, Apply networking strategies to expand your circle of influence, Identify the criteria for high-return networking events, Describe networking etiquette.

Online assessment on completion

The Marketing Association of South Africa (MASA)

8 CPD Points at MPSA level

Category: Marketing

CPD Approval Number: MA CL 19029