Introduction
We have five Qualifying courses available in this series that focus on the “big five” qualifiers, categorizing/organizing leads, buying influencers, sales funnel stages for advancing, developing buying interest. Each course averages 15 minutes to complete with a post assessment included for each course. The Application Activity forms will allow the participant to apply the learnings in their own scenario and environment.
Who Should Enrol
Managers, Team Leaders and Young Professionals
Course Design
Online Course
Course Content
We have five Qualifying courses available in this series that focus on the “big five” qualifiers, categorizing/organizing leads, buying influencers, sales funnel stages for advancing, developing buying interest. Each course averages 15 minutes to complete with a post assessment included for each course. The Application Activity forms will allow the participant to apply the learnings in their own scenario and environment.
Course Highlights
Qualifying is the process of determining interest, authority, urgency, budget, and competitive situation. Qualification information is critical to learn early in the sales cycle and easy to get by asking the right questions. We will help you to organize and work leads by degrees of buying readiness using a color-code system. Understand various strategies to advance the sale and increase buyer interest.
Learning Outcomes
On completion of this course/article candidates will be able to:
- To get more qualified leads, prospects and customers
- Identify the three goals of qualification
- Strategically organize leads into different classifications to convert them into a sale
- Describe four types of buying influencers
- Identify the primary buying focus for each role
- Forecast sales results.
Assessment
Online assessment on completion
CPD Approval
The Marketing Association of South Africa (MASA)
8 CPD Points at MPSA level
Category: Marketing
CPD Approval Number: MA CL 19024
