Product Knowledge 2021

Managers, Team Leaders and Young Professionals

Online Course

We have five Product Knowledge courses available in this series that focus on product & procedural knowledge, competitive knowledge, building credibility, developing expertise, industry trend resource. Each course averages 15 minutes to complete with a post assessment included for each course. The Application Activity forms will allow the participant to apply the learnings in their own scenario and environment

There are two “faces” of developing your professional skills—an external side and an internal side; a customer-facing side and personal-facing side. We will show you the competition, competence, and confidence connection. Discover how knowledge of industry competition increases your success. Understand why credibility is the core of effective leadership and we will show you how to gain and maintain credibility. Studies show that people tend to follow those who at least appear to know what they’re doing; therefore, expertise provide an essential foundation for effective leaders.

On completion of this course/article candidates will be able to:

• Discover the four stages of self-management
• Explain how knowledge of industry competition increases your success
• Apply steps for gaining and maintaining credibility
• Assess your leadership expertise 

Online assessment on completion

The Marketing Association of South Africa (MASA)

8 CPD Points at MPSA level

Category: Marketing

CPD Approval Number: MA CL 19020