Contact Management 2021

Managers, Team Leaders and Young Professionals

Online Course

We have five Contact Management courses available in this series that focus on customer relationship management, sales force automation, CRM implementation, customer experience management, managing customer expectations. Each course averages 15 minutes to complete with a post assessment included for each course. The Application Activity forms will allow the participant to apply the learnings in their own scenario and environment.

If you are like most sales and service providers, you want to bring in referrals and repeat business so that don’t have to chase leads trying to convince buyers to do business with you. Your customer database is more than a prospect or customer list. We will show you why it is one easy-to-use computer-based program that stores all meaningful information about every prospect and customer who can help you build your business. Discover the five must have features and how CRM systems assist to build your bottom line. We will show you how to master the customer buying path that involves many questions, decisions, and experiences.

On completion of this course/article candidates will be able to:

• How to implement 5 must-have features in a CRM system,
• Summarize the benefits to sales, service, marketing, and management using CRM
• Follow 8 steps to a successful Customer Relationship Management implementation
• Describe how to manage expectations through communication standards.

Online assessment on completion

The Marketing Association of South Africa (MASA)

8 CPD Points at MPSA level

Category: Marketing

CPD Approval Number: MA CL 19009