Newcomers and seasoned marketers can easily make costly mistakes. This book deals with 20 key topics in Marketing from how to be a successful person to what can help and block marketing efforts to target marketing, positioning, how to identify a gap in the market, how to build a strong brand, how to assess a brand’s stamina, customer service, digital marketing, the importance of value for money and how to avoid falling into strategic marketing traps.
This is a book, sourced online.
The book consists of 20 topics/chapters:
The book is intended to :
Pass the assessment as per MASA requirements.
The Marketing Association of South Africa (MASA)
15 CPD Points at CMSA Level
CPD Approval Number: MA LK 19001
The book is about Marketing – what marketers need to know and be able to do to be a well-rounded, successful marketer.